How to Market Your Beauty Services Without Burnout

1. Your Instagram Bio = Your Business Card (Don’t Waste It)

Most people try to be cute here. Don’t.

Make it clear who you serve, where you’re based, and how to book.
Include:

• Your service: Lash Tech | Brow Lamination | Skin Specialist

• Your city/suburb: Based in Dee Why, Sydney

• A call to action: “Book below ↓”

📍 Bonus: Use the “Name” field for searchable terms like “Lash Tech Sydney” — that’s how people find you!

2. Before/After Photos Are Basic — Add This Instead

Yes, they work. But what works better?

➡️ Add quick 5–10 second clips showing:

• The lash retention 2 weeks later

• Your exact prep routine

• How your client felt before and after

📌 Pin your best transformation story with a caption like:
"She went from feeling 'meh' to 'magnetic' in 60 mins. This is why I do what I do."

People book people they trust — not just results they see.

3. Turn Google into Your Front Desk

Most beauty pros rely only on Instagram. Big mistake.
Get on Google My Business — even if you work from home!

• Add your address/suburb (you can hide the exact number)

• Upload photos regularly (Google LOVES fresh content)

• Ask every happy client to leave a review after 2–3 visits

💡 Bonus tip: In your service description, add keywords like “lash tech in Sydney”, “mobile brow lamination in Melbourne”, etc. That’s how locals find you.

4. Use TikTok or Reels for Education, Not Just Trends

Don’t worry about being entertaining.
Focus on being trust-building.

Try this:

• “3 things to ask before booking your lash tech”

• “What to expect after brow lamination (first 24 hours)”

• “Why your retention keeps failing (it’s not you)”

• “A day in the life of a faith-led beauty service provider”

Show them your care, not just your craft. That’s how loyalty grows.

5. Your Booking Process Shouldn’t Feel Like a Maze

If you’re still using DMs, it’s time to upgrade.

Use simple tools like:

• Fresha

• GlossGenius

• Calendly + Stripe for minimalist setups

Make it clear on your socials:

• What’s your deposit policy?

• What are your business hours?

• What’s the link? (Put it in bio + every highlight!)

📖 Clarity builds trust. Confusion loses bookings.

6. Offer a “Mini Service” for First-Time Clients

This isn’t a discount — it’s an entry point.

Example:

• Mini Brow Shape & Tint for $30

• “Express Lashes” — shorter set, less time, lower price

Market it as a try-before-you-commit option.
Perfect for locals who are unsure, new to beauty, or have been burned elsewhere.

Faith-led reminder: People are praying for peace, not just polish. You might be the one who gives them both.

7. Follow Up Like a Friend, Not a Marketer

After a client’s visit, schedule a message like:

“Hey love, just checking in — how are your lashes holding up? Let me know if you have any Qs 💛”

Then:

• Remind them when it’s time to book a refill

• Offer early access to new appointment slots

💡 Pro Tip: Set up an automated message in Instagram saved replies or your booking software. It saves time and shows care.

Want to Attract Clients Who Actually Book?

If you’re ready to go deeper into building visibility, running simple but effective ads, and creating scroll-stopping content — we’ve got something for you:

Inside, you'll learn:

• How to run affordable, high-converting TikTok ads

• Real strategies made for small teams and tight budgets

• What to say, how to target, and how to turn views into loyal clients

No fluff. No trends you don’t understand. Just real support to grow your business — without losing your peace.

Final Thought from House of TL

You weren’t called to hustle endlessly.
You were called to serve well, build strong, and grow with purpose.

Show up as you are — equipped, intentional, and aligned.
The right clients will find you when your heart and message are clear.

Let’s build that kind of brand. The kind that lasts.